Marketing for Health & Fitness Clubs - Placing Lead Boxes
As a sales and marketing professional, it really warms me when I’m in a new town and walk into a shop or restaurant and come across a Health Club lead box. What pains me, is to see those amazing lead generators sitting there with no entry slips on them or no pens attached or even just pushed in the corner of a shop.
……Some Simple Steps to get the most from your lead boxes….,
1. Get out there and work them!
Contrary to belief they don t fill up by themselves. Unless you are checking them regularly, (Synergy recommend Mon, Wed and Fri) the next time you go to collect them you might not even be able to find
...It has also bee shown that womens health fitness is critical to keeping women healthier especially after menopause when their natural protection dwindles. Studies have also shown that women health fitness can make a big difference in a womens ability ...
2. Find an internal Champion
You can triple your chances of success with your lead boxes if you have a an internal champion in the shop, restaurant, company who is in a position to enforce your lead box staying in a good location and even better, they can encourage customers to enter their details.
In a recent sales promotion Synergy conducted for a client we received over 30 leads per day from 1 hairdressing salon. The owner (who is now a member) has the reception staff asking
...and so on. Fitness is best defined as whatever works best for you. To sit and read books related to fitness and health-related topics take time and patience. Fitness tips provide readymade solutions, since one can easily obtain the very ...
3. Build a Relationship no relationship no lead box
Sounds simple and it is. Many membership consultants all know how it feels to walk into a shop and ask if they can display a lead box and they say no or head office wont allow it . McDonalds is one of my favourite, but I guarantee if you just walk in cold
...strangers, you can always order your own home gym or get a treadmill. Nowadays, you can even watch television programs and get fit! There are entire channels devoted only to giving you a trim figure. If you want to learn ...
One of the ways we begin the relationship is by calling the business and speaking to the boss and informing them that each month we select 5 local businesses to receive some Free 50 club vouchers (5 day trials), we arrange to call by when they are there to give them directly to him or her so that he/she may distribute them personally.
...composition in the triceps brachii. These differences in NO way support calf-training programs to require the extreme workout prescriptions presently recommended by other trainers. Fast-twitch fibers have repeatedly been shown to have a greater potential to hypertrophy (get bigger) and ...
4. Get them out there!
Then a few days later we arrange to collect a list of names of those who he gave the passes to. At this point we take the lead boxes with us and agree to furnish them with some discounted joining fees for his staff, as long as they display the lead boxes. By this time it is much easier to get an agreement as we already have a good relationship with the business.
Our sales teams find this a much easier approach than just turning up or cold calling to place lead boxes. Don t forget a set
...exercise routines. Surely, there must be a way around this all? Surely, someone must be keeping the secrets and certainly the fitness industry does not want to reveal to you the true fast fat loss diet system otherwise, perhaps there'll ...
If you would like further information on Leadbox selling or to [http://www.synergy-training.com/market_lead_boxes.php ]purchase leadboxes and artwork, just click
International Speaker, leading Associate Insights Trainer and Sales Guru, Shaun Adams http://www.synergy-training.com/ShaunAdams.php continues to challenge and stretch the Fitness Industry in their member relationship practises. Founder of Synergy Sales & Service Training ltd, practising sports psychologist, accredited advanced sales trainer and team dynamic profiling specialist, Shaun is renowned for his practical sales coaching approach and sales teams ability to defy the most difficult of selling challenges and guarantee results.
...and supposedly performed his appointed duty eight to 10 times a day, every day! Unfortunately, over 150 million men worldwide - including 30 million men in the United States - aren t as good as Solomon, Casanova or Lapetamaka when ...